Karachi, September 24, 2024 – The Organic Meat Company Limited (TOMCL) has announced a major breakthrough in its international operations, securing a significant contract worth $12 million to supply frozen cooked beef meat to China.
This deal is set to expand the company’s footprint in the rapidly growing Chinese market for high-quality meat products, marking a pivotal moment in TOMCL’s export strategy.
In a communication shared with the Pakistan Stock Exchange (PSX) on Tuesday, TOMCL revealed that the contract involves the supply of premium-grade frozen cooked beef meat, with shipments scheduled to begin in the coming days. The agreement is seen as a testament to the company’s commitment to enhancing its export capabilities and strengthening its presence in new markets, particularly in Asia.
The $12 million deal is expected to significantly boost TOMCL’s business prospects and contribute to the company’s revenue and profitability in the fiscal year 2024-25. As China continues to show increasing demand for imported beef products, TOMCL’s entry into the market positions it to capitalize on the expanding consumer base and meet the demand for high-quality meat.
This contract aligns with TOMCL’s long-term strategy of diversifying its product portfolio and tapping into lucrative international markets. The company has been focusing on expanding its global presence by catering to the rising demand for organic and ethically sourced meat, and this partnership with China is a key milestone in that journey.
Speaking on the development, a company official highlighted that the deal reflects TOMCL’s ability to meet global standards in food safety and quality, which has become an essential factor for securing such international contracts. “This contract is not just about expanding our business; it’s about demonstrating our commitment to delivering high-quality products to our customers while growing our presence in key global markets,” the official said.
Analysts view this contract as a strategic win for TOMCL, as it will help the company gain a foothold in one of the largest consumer markets in the world. The Chinese market for frozen and processed beef products is growing rapidly, driven by rising incomes and shifting dietary preferences toward higher-protein foods.
With the shipments about to commence, TOMCL is optimistic about the positive impact this deal will have on its financial performance in the upcoming fiscal year. The company expects the contract to serve as a springboard for further international ventures, solidifying its role as a key player in the global meat industry.
